Give clients a resource they can review at their own pace.
When clients are comparing a bank CD and a fixed annuity, they often have similar questions about guarantees, taxes, access to their money, and how each option fits into their financial goals.
This free comparison guide gives you a simple way to explain those differences without overwhelming clients with technical details.
After your conversation, they'll have a professional handout they can reference later and share with family members involved in the decision-making process.
What's Included
The guide compares:
- Safety and guarantees
- Term length
- Interest crediting
- Tax treatment
- Beneficiary considerations
- Access to funds
- End-of-term options
It also includes a balanced summary that reinforces that the right solution depends on each client's individual goals and circumstances.
Why Agents Use This Guide
Support more productive conversations
A visual comparison helps organize the discussion and gives clients something to follow as you review their options.
Reinforce key points after the appointment
Clients rarely remember every detail. A take-home guide helps them revisit the information after they've had time to think it over.
Present a professional image
Customize the guide with your agency logo and contact information to create a polished resource that reflects your brand.
Encourage family discussions
Financial decisions often involve spouses or adult children. A printed comparison helps everyone review the same information.
Save time
Instead of recreating the same explanation during every appointment, use a consistent resource that's ready to print or email.
Designed for Independent Insurance Agents
Whether you're already writing annuities or just beginning to have retirement income conversations, this guide gives you an easy way to explain the differences between a bank CD and a fixed annuity in a clear, balanced format.
Agents contracted with New Horizons can customize the guide with their own logo and contact information before sharing it with clients.